Rank17 Brand Development
Building a Solid Personality for a Virtual Presence
VR games development studio – platforms include HTC Vive, Occulus Rift and PSVR.
Developing a brand for me, starts on a path of introspective discovery to unveil the traits of the company through the eyes of the staff. I walked the executives and the development team through a brand personality analysis, name storming and logo development to the final branding.
From the development of the brand personality I created templates for game trailers, including branding slates and outros.
Leveraging who the company was, I then positioned the game development to reflect the new brand. Creating conceptual artwork for implementation in game. Including character artwork, scene concepts, interface creation and art bible development.
Featured games include:
