Screenlife Games Packaging

Eliciting Emotional Response with Games

Creating new and original packaging concepts is fun and invigorating.

Crayola

Screenlife acquired the Crayola license, and with it a foray into a much younger market. Without an existing roadmap I worked with the game designers and marketing to originate a set of charming characters and art style that would appeal to children, grab their attention, and create a continuity among the product line. Two of the games received critical acclaim.

Non-Scene It Gameplay Licenses

Creating new packaging for a round of games that were fresh and original, and deviating from the classic Scene It gameplay that brought the company success. These packages were the next evolution to pushing the Screenlife brand in front of the flagship brand. Leveraging iconic licenses with innovative new gameplay helped to launch a greater presence for the Screenlife in the game aisle.

Non Licensed Games

Shooting from the hip. This is what designing with no license felt the first time. Nothing to peak an initial look with. But probably the most fun I had tackling the challenge. Eliciting intrigue was my mantra. How do I develop an interesting image that conveys the gameplay, targets the right audience and gets the customer to pick up the box.

Scene It Blast

When the company decided to create a quicker, more video driven version of smaller tighter licenses, I jumped at the chance to deliver some truly striking packages, for some of the most exciting licenses. With a smaller presence, I created packaging that literally would shine, printing on a rainbow foil. The results were eye grabbing.