Rank17 Marketing

It’s Only Fun If You Become a Monster.

Being the one to deliver the marketing goods for several game titles, was as exhausting as it was fun. Exhausting in that we launched a game pretty close to every two months. Fun in that developing these titles was so much fun.

Working closely with the dev team allowed me to stay on top of how to position the titles, was very aware of shifts and new gameplay. I was also the Creative Director and was very involved in art, game mechanics, story, audio and messaging. Being intimately involved gave me insight and speed in which to deliver.

With my marketing hat I wrote copy and created visuals for the Steam store pages, managed the teams website, worked with art to create key marketing pieces and managed the outsourced PR firm, Novy Unlimited.