Oomba Mobile experience

Creating Easy to Use, Consistent Interface

Working within the oomba ecosystem and brand I assembled a usability structure to guide users their experience on the app and getting introduced to mobile marketing. Keeping with the bright, open, inviting aesthetics I coupled it with easy to use options, with simple controls. The methodology was to get you to the competition, where the socialness happens quickly. And to continue the ease of use experience through actions like purchases.

Purchase pathway for paying for tournaments and merchandise.
Landing page experience for user acquisition and growth. 
User profile development. Public view and user view.